How Digital Skills Shift Intentions in a Smart Senior Care Context
Tsai-Fa (TF) Yen *
Department of Marketing and Research Center for Big Data Marketing, Qingdao City University, Shandong Province, China.
Runfa Li
Department of Marketing, Research Center for the Integration and Development of Teaching and Research to Innovative Humanity, Research Center for Cooperation and Innovation of Brand Culture and Trade Service, Guangzhou College of Technology and Business, Guangdong Province, China.
*Author to whom correspondence should be addressed.
Abstract
Aging is an irresistible trend. How to deal with the problems derived from aging has become an extremely important issue among government departments, academia and senior care industry. The objective of this study was to velidate the relationship among perceived digital skills, digital knowledge, attitude and behavioral intentions to use smart senior care platform among the elderly. A total of 403 valid samples were collected through online and onsite questionnaires survey. The results of structural equition model analysis showed that, without considering digital skills, respondents' digital knowledge significantly affected their attitude and behavioral intentions to use the smart senior care platform; and respondents with low digital skills will significantly affect the relationship between their digital knowledge and attitude while considering digital skills. It is suggested that the government and the industry should continue to strengthen digital education and training of digital skills, and the families of the elderly should also pay attention to the digital skills and knowledge of their elders.
Keywords: Digital skills, digital knowledge, smart senior care, aging