Corporate Social Responsibility and Firm Value: The Mediating Role of Profitability in Indonesia’s Consumer Non-Cyclicals Sector

A. Mustika Amin *

Faculty of Economics and Business, Makassar State University, Indonesia.

*Author to whom correspondence should be addressed.


Abstract

Aims: This study seeks to examine the impact of Corporate Social Responsibility on company value, with profitability serving as a mediating variable, in Consumer Non-Cyclicals sector companies listed on the Indonesia Stock Exchange (IDX) from 2021 to 2025.

Study Design:  This study employs a quantitative methodology utilizing an associative causal approach.

Place and Duration of Study: Consumer Non-Cyclicals sector companies listed on the IDX from 2021 to 2025, from November to December 2025.

Methodology: During the observation period (November to December 2025), data was collected by utilizing documentation methods to analyze the financial statements and sustainability reports of 6 companies in the non-durable domestic products subsector. The employed data analysis technique is path analysis, utilized to examine both direct and indirect correlations among variables, including the assessment of profitability's mediating influence.

Results: The research findings demonstrate that CSR affects firm value directly (t value = 2.147, Sig = 0.041< 0.05) rather than through profitability (t value = 0.386, Sig = 0.702 > 0.05). Profitability positively and significantly influences business value (t value = 3.611, Sig = 0.001 < 0.05); however, it does not mediate the relationship between CSR and firm value.

Conclusion: This outcome suggests that corporate social responsibility initiatives exert a more immediate influence on enhancing business value than through augmented profitability.

Keywords: Return on assets, price to book value, non-cyclicals sector, IDX


How to Cite

Amin, A. Mustika. 2026. “Corporate Social Responsibility and Firm Value: The Mediating Role of Profitability in Indonesia’s Consumer Non-Cyclicals Sector”. Asian Journal of Education and Social Studies 52 (1):809-28. https://doi.org/10.9734/ajess/2026/v52i12817.

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