Asian Journal of Education and Social Studies

A good choice of a course where a student will enjoy learning will ensure chances of a better future, especially in the world of work. The study identified the dominating factors of the career choice of first year students taking up Bachelor of Science in Industrial Technology in UEP Laoang Campus. The data derived from the study were used to draw inputs on enhancing career guidance services. Employing a descriptive research design, the study was conducted in the University of Eastern Philippines Laoang Campus, Department of Industrial Technology during the Second Semester of SY 2022-2023. Two hundred eight first year students participated in the study which used an open-ended survey instrument. The respondents were made to write the top three reasons for choosing BS Industrial Technology (BSIT) as their course. The responses were subjected to thematic analysis. The majority of the respondents stated that the course was not their first option. Using thematic analysis, BSIT freshmen took the course due to lack of opportunities in other courses, skills development, interest, work opportunities, prior learning experience, and influences.