Specification of a Model of Agenda effects, Framing, Priming and Water Melding
Juan Antonio Garza-Sanchez
Department Communication Science, UANL, Monterrey, Mexico.
Laura Lizeth Campos Guido
Department Communication Science, UANL, Monterrey, Mexico.
Cruz García Lirios *
Department Social Work, UAEMEX, Huehuetoca, Mexico.
*Author to whom correspondence should be addressed.
Abstract
The objective of the present study was to specify a model for the study of the relationships between agenda effects, framing, priming and melding. A documentary, retrospective and exploratory study was conducted with a selection of sources indexed to international repositories, considering the year of publication and the keyword algorithm. Differences were evidenced between the published literature and the qualifications of judges who are experts in the field, although the design of the work limited these findings to the search algorithm, suggesting the extension of the study to the indicative logic of credibility and verifiability of the information disseminated in the media.
Keywords: Agenda, setting, framing, priming, melding