The Relationship between Market Competition and Sellers Performance among Merchandising Businesses in Cateel, Davao Oriental
Sherilyn Baintin *
Davao Oriental State University-Cateel Campus (DOrSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Sheryn L. Cervantes
Davao Oriental State University-Cateel Campus (DOrSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Genalie L. Dimaculangan
Davao Oriental State University-Cateel Campus (DOrSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Jay Ann L. Lacia
Davao Oriental State University-Cateel Campus (DOrSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Via B. Madanlo
Davao Oriental State University-Cateel Campus (DOrSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
James Lloyd T. Adalim
Davao Oriental State University-Cateel Campus (DOrSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
*Author to whom correspondence should be addressed.
Abstract
This study investigates the relationship between market competition and sellers’ performance among merchandising businesses in Cateel, Davao Oriental. Using a quantitative-correlational design, it examined how the number of competitors, market share, pricing strategies, and product differentiation influence sellers’ performance, measured in terms of strategies, sales revenue, profits earned, and customer satisfaction. A survey was conducted among 236 merchandising businesses through quota sampling. Findings revealed a very high level of market competition (overall mean = 4.36) and sellers’ performance (overall mean = 4.42). Pearson correlation analysis showed a moderate but significant relationship between overall market competition and sellers’ performance (r = 0.637, p < 0.05). The number of competitors and market share displayed weak to moderately significant correlations, while pricing strategies and product differentiation indicated weak but significant associations. These results suggest that competitive pressures encourage businesses to adopt innovative approaches to sustain performance and competitiveness.
Keywords: Market competition, sellers’ performance, merchandising business, pricing strategies, product differentiation, competitive advantage