Reporting from the Margins: Technological Deficits and Structural Challenges in Hyperlocal Digital Journalism in Jharkhand
Rupa Kumari
Faculty of Journalism and Mass Communication, Usha Martin University, Ranchi, India.
Sanjay Kumar Bharti *
Faculty of Journalism and Mass Communication, Usha Martin University, Ranchi, India.
*Author to whom correspondence should be addressed.
Abstract
The expansion of digital media has significantly transformed the media landscape in Jharkhand, leading to the growth of hyperlocal journalism. Independent journalists are increasingly using social media platforms such as Facebook, WhatsApp, and YouTube to report local issues that are often neglected by mainstream media. This study aims to examine the challenges faced by independent digital journalists in Jharkhand, particularly regarding financial sustainability, technological limitations, and structural constraints. The research adopts a qualitative approach, using in-depth interviews with editors and reporters associated with independent digital news platforms. For this research, 13 digital news outlets, ranked by views, were selected for content-based analysis to understand the functioning and reach of hyperlocal journalism. The findings reveal that while digital platforms have expanded audience engagement and provided new opportunities for news dissemination, journalists continue to face financial instability, limited technical resources, and a lack of institutional support. The absence of formal recognition further restricts access to information and professional opportunities. The study concludes that although digital media has democratized news production at the grassroots level, the sustainability of hyperlocal journalism depends on improved infrastructure, policy support, and formal recognition of digital news platforms.
Keywords: Digital media, independent journalists, hyperlocal journalism, media sustainability