Public Transportation Satisfaction and Tourist Intention to Revisit: A Correlational Study
Khristian Gino S. Dunan
Davao Oriental State University-Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Aubrey Joy M. Ferrel
Davao Oriental State University-Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Venus F. Mendoza
Davao Oriental State University-Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Ma. Mae S. Tomobo
Davao Oriental State University-Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Sheila Jean A. Torcino
*
Davao Oriental State University-Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Bryan L. Susada
Davao Oriental State University-Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
*Author to whom correspondence should be addressed.
Abstract
This study examined the relationship between public transportation satisfaction and tourists’ intention to revisit in Cateel, Davao Oriental, Philippines. The research addressed the problem of how key transport service dimensions—reliability, frequency, affordability, and safety—shape revisit intentions in a remote tourist destination. Using a descriptive correlational design, data were collected through adapted survey questionnaires administered to 100 tourists. Results revealed that while tourists expressed general satisfaction with public transportation, affordability, frequency, safety, and overall satisfaction were more strongly associated with revisit intentions compared to reliability. The findings highlight the importance of improving affordability and service frequency to sustain repeat tourism. This study concludes that targeted improvements in public transportation are crucial for strengthening tourism development in rural destinations. Recommendations emphasize the role of local authorities in enhancing transport quality to foster sustainable growth.
Keywords: Reliability, frequency, affordability, safety, intention to revisit