Asian Journal of Education and Social Studies

This research aims to analyses and offer public policy strategies in implementing the food assistance program policy in Sendana Sub-district. This research uses a qualitative method conducted in Sendana Sub-district, which according to the information was done purposively by considering representation in each sub-district. Data was obtained using observation, interview and document analysis techniques. Then the collected data was analyzed using interactive qualitative techniques between data collection, data reduction, data presentation and conclusion drawing. The research results show that:  The implementation strategy of the Non-Cash Food Assistance policy, the policy formula of the implementation mechanism is not in accordance with what is formulated in the policy so that the policy formula has not optimally run well in the Sendana District area. It can be concluded that the policy implementation strategy of the non-cash food assistance distribution program is oriented towards improving organisational management in improving human resource capabilities, increasing potential by paying attention to human resource development and training, understanding the application of SOPs, paying attention to operational facilities and infrastructure, building good coordination in creating humanist communication.