Restructuring the Public Relations Capacity of the Statistics, Informatics and Encryption Communication Service in South Sulawesi Province
Amson Padolo *
Public Administration, Universitas Negeri Makassar, Indonesia.
Rifdan
Public Administration, Universitas Negeri Makassar, Indonesia.
Sulaiman Samad
Educational Administration, Universitas Negeri Makassar, Indonesia.
*Author to whom correspondence should be addressed.
Abstract
This study aims to analyses the description of institutional structure and human resources for public relations, internal and external factors and to offer a public relations hypothetical model. This study used a descriptive qualitative method, which was carried out at the Department. Informants Informed purposively with consideration of internal and external representation of the Office. Data obtained by observation, interview, and document analysis techniques. The collected data were analyzed using qualitative interactive techniques between data collection, data reduction, data presentation, verification and drawing conclusions. The results of the study show: (1) An overview of the institutional structure and human resources of Public Relations, (2) Internal and external factors that become drivers and obstacles in the development of public relations capacity stem from internal strength, namely the existence of a number of authorities (publication, follow up, and decision-making) owned by the Dinas and external opportunities supported by the local government. While the internal obstacles are the strong interest of political parties in public services and external challenges, namely community participation in responding to educational posts that are still lacking, and (3) The hypothetical model of structuring the capacity of public relations that is applicable has not been realized, so it will not meet the target if its implementation is not compatible with digitization.
Keywords: Restructuring, public relations, hypothetical model, encryption communication