E-commerce and Its Impact on the Economic Development of Entrepreneurs in a Shopping Center in Trujillo, Peru
Juan David Urbina Silva *
Graduate School, Universidad César Vallejo, Peru.
*Author to whom correspondence should be addressed.
Abstract
The objective of this research was to determine the impact of e-commerce on the economic development of entrepreneurs in the El Virrey shopping center. Trujillo, 2022; the type of research was applied, with a quantitative research approach and a non-experimental, cross-sectional and correlational research design. The sample consisted of 67 entrepreneurs of the El Virrey de Trujillo shopping center. The e-commerce questionnaire with a reliability of 0.956 and the economic development questionnaire with a reliability of 0.980 was used for data collection. SPSS Ver 26 software was used. As a result, e-commerce has a very high incidence on economic development with a correlation coefficient of 0.470. It was determined that the normative framework has a low incidence on economic development with a correlation of 0.322, the referential framework has a moderate incidence on economic development with a correlation of 0.401, the conceptual framework has a low incidence on economic development with a correlation of 0.356 and the theoretical framework has a low incidence on economic development with a correlation of 0.299, all at 1% significance. In the case of the philosophical framework, the incidence of 0.144 is not statistically significant.
Keywords: Digital marketing, entrepreneurship, strategies