Exploring the Personality Profile of Selected Korean Drama (K-Drama) Fans in the Philippines Using the HEXACO Model
Frederick Edward T. Fabella *
FEU Roosevelt Graduate School, Cainta, Rizal, Philippines.
*Author to whom correspondence should be addressed.
Abstract
This is a descriptive correlational study that attempted to investigate the personality profile of Korean Drama (K-drama) fans in the Philippines, which was conducted in October of 2022. The HEXACO Personality Inventory – Revised, 60-item short version was used which consists of 6 domain scales, namely: Honesty-Humility, Emotionality, Extraversion, Agreeableness, Conscientiousness and Openness to Experience. A researcher-made 15-item K-drama Enjoyment Questionnaire was created measuring the respondents’ degree of enjoyment of the 15 popular attributes of K-dramas. Through purposive self-selection, 70 K-drama fans volunteered to answer the online version of these 2 questionnaires. Between K-drama Enjoyment Questionnaire scores and their HEXACO scores in Humility-Honesty, Emotionality and Conscientiousness, low positive relationships were found, with the strongest positive relationship observed in Emotionality. While between K-drama Enjoyment Questionnaire scores and HEXACO scores in Extraversion, Agreeableness and Openness to Experience, low negative relationships were found, with the strongest negative relationship observed in Extraversion.
Keywords: Korean drama, personality, K-drama, HEXACO