Better Ways for the Integration of Educational Tourism and Rural Revitalization at Guilin Village, China
Siling Zheng
Department of Marketing, Guangzhou College of Technology and Business, Guangdong, China.
Xue Chen
Department of Investment Science, Guangzhou College of Technology and Business, Guangdong, China.
Lan Wang
Department of Visual Communication Design, Guangzhou College of Technology and Business, Guangdong, China.
Minjin Tang
Department of International Economics and Trade, Guangzhou College of Technology and Business, Guangdong, China.
Xiang Tang
Department of Music Performance, Guangzhou College of Technology and Business, Guangdong, China.
Tsai-Fa (TF) Yen *
Department of Marketing, Guangzhou College of Technology and Business, Guangdong, China.
*Author to whom correspondence should be addressed.
Abstract
Educational tourism and rural revitalization are not two incompreparable concepts. If the two can be integrated, it can effectively solve the relevant problems of talent revitalization in rural revitalization. Therefore, the purpose of this article is not only to explore the integration of educational tourism in rural revitalization, but also to put forward relevant suggestions and countermeasures. Guilin Village, Longchuan County, Heyuan City, Guangdong Province was selected as the research object. Data are obtained and analyzed through investigation and interview, and literature retrieval. The results found that the supporting facilities of Guilin Village are not perfect. It has rich resources of tea culture and excellent ecological environment. The study suggests that local government departments should cooperate with colleges and universities to empower educational resources based on rural resources, and with the help of natural geographical advantages and simple cultural heritage while carrying out local educational tourism. And it would be beneficial to achieve the comprehensive educational effect of combining rationality and practicality of "doing within learning, thinking while learning, and understanding while learning”.
Keywords: Educational tourism, rural revitalization, integrated development, tea culture