Finding the Possible Solutions to the Cooperation within Livestream and Health and Wellness Tourism
Tsai-Fa(TF) Yen *
Department of Marketing, Research Center for the Integration and Development of Teaching and Research to Innovative Humanity, Research Center for Cooperation and Innovation of Brand Culture and Trade Service, Guangzhou College of Technology and Business, Guangdong Province, China.
*Author to whom correspondence should be addressed.
Abstract
This article aims at displaying the basic concepts of livestream, health and wellness tourism, and cooperation and tries to find the possible solutions to the cooperation within livestream and health and wellness tourism. The authors first illustrate why the paper has been presented and why has the policy related to livestream been made by the National Internet Information Office in China. Then, the authors perform the definition and its problems of livestream and health and wellness tourism; demonstrate the basic concept of cooperation including its definition and problems. Finally, the conclusions are met and the possible solutions to the government, industry, and future study are drawn.
Keywords: Livestream, cooperation, health and wellness tourism