Problems and Suggestions for Health and Wellness Tourism at Panxi, China
Tsai-Fa(TF) Yen *
Department of Marketing and Research Center for Cooperation and Innovation of Brand Culture & Trade Service, Guangzhou College of Technology and Business, Guangdong Province, China.
Jiawei Shao
Department of Marketing and Research Center for Cooperation and Innovation of Brand Culture & Trade Service, Guangzhou College of Technology and Business, Guangdong Province, China.
Xia Lin
Department of Marketing and Research Center for Cooperation and Innovation of Brand Culture & Trade Service, Guangzhou College of Technology and Business, Guangdong Province, China.
*Author to whom correspondence should be addressed.
Abstract
Health and wellness tourism (HWT) comes from health tourism, which is a form of tourism that maintains and enhances physical and mental health. With the coming of the aging society, government departments are also facing many problems in promoting the development of health tourism industry. This study aims at verifying the problems and offering some suggestions through literature review and a field survey at Pan Zhihua City and Miyi County of southwest China. Through the field survey, this study finds that the problems of health and wellness tourism in Panxi area of China are mainly in transportation, infrastructure, tourism resources, activity planning, medical resources and management system. Based on the conclusions, suggestions like strengthen the health tourism project delivery and activities were recommended.
Keywords: Health and wellness tourism, Pan Zhihua, medical resources.