Smart Tourist Behavior in Wine Cultural Event
Min-Hong Wang
School of Management, Shanghai University and Research Center for Panxi Tourism Industry, Development, Shanghai City, China.
Jian-Lin Xiong
College of Tourism and Urban-Rural Planning & Research Center for Panxi Tourism Development, Xichang University, 24, Xueifu Rd, Anning Town, Xichang City, Sichuan Province, China.
Tsai-Fa(TF) Yen *
Guangzhou College of Technology and Business, Guangdong Province, College of Tourism and Urban-Rural Planning & Research Center for Panxi Tourism Development, Xichang University, Sichuan, China.
*Author to whom correspondence should be addressed.
Abstract
This study aims to investigate smart tourism behavior in wine cultural event, and used valid survey data of 419 tourists in wine cultural event held at Yibin and tested proposed hypotheses undertaken ANOVA. The results showed that the impacts of smart tools on satisfaction, word-of-mouth(WOM), novelty and tourism inertia differed significantly and the impacts of smart tools on the relationships between latent variables differed significantly. This study provided theoretical and practical significance for the development of smart wine tourism.
Keywords: Smart tourism behavior, wine cultural event, ANOVA.