Open Access Opinion Article

Assessing the Possible Solutions to the Problems of We-Chat Marketing

Tsai-Fa(TF) Yen

Asian Journal of Education and Social Studies, Page 13-18
DOI: 10.9734/ajess/2021/v21i330508

We-Chat Marketing is a new kind of network marketing model derived from the background of network economy. Recently, many internet companies have been asked to rectify themselves, causing us to pay attention to We-Chat Marketing issues. Therefore, the purpose of this paper is to explore the definition of We-Chat Marketing including problems and countermeasures. This study obtains the data through the literature review, analyzes and interprets it by inductive and deductive method. Findings show that the research on We-Chat Marketing is more focused on the policy, regulation and marketing aspects and its countermeasures are less in terms of organization and human resources as well as financial aspects. Finally, this study suggests that follow-up researchers should try to explore the evaluations of costs-benefits of We-Chat Marketing and other issues.

Open Access Minireview Article

Issue with the Possible Solutions for Micro-Blog Marketing

Tsai-Fa(TF) Yen, Runfa Li

Asian Journal of Education and Social Studies, Page 35-40
DOI: 10.9734/ajess/2021/v21i330510

New media is becoming more diverse, with more and more users using social media, such as Micro-Blog, for marketing activities. The main purpose of this paper is to explore the definition, problems and countermeasures of micro-blog marketing. This study obtained the data needed for analysis through the literature review and analyzed the data and presented the results by induction method. The results found that the problems of micro-blog marketing are mainly reflected in the sender, information content and communication, platform member interaction and platform management, other issues include human resources and technical issues, while the countermeasures of micro-blog marketing focus on management, information content, information transmission and interaction, as well as internal monitoring and external supervision. Finally, the study suggests that future researchers can try to verify ways and effects to improve the quality of fans.

Open Access Original Research Article

Effects of Course Related Factors on Academic Performances of Undergraduates-A Study with Science Courses

K. A. N. K. Karunarathna

Asian Journal of Education and Social Studies, Page 1-12
DOI: 10.9734/ajess/2021/v21i330507

Aims: Academic performances of undergraduate students may depend on many factors. Researches in literature have taken different factors into consideration and these effects may vary depending on different aspects such as place, period and group. This study aimed to identify effects of course related factors on academic performances, which are linked with design of courses. As the course related factors, subject of course, type of course (theoretical, practical), volume of course (number of credits), and level of course (year of study)  were considered.

Place and Duration of Study: This study was carried out at Faculty of Science, Eastern University, Sri Lanka with the undergraduate courses in the science stream and results of students in a batch completed the degree recently.

Methodology: A group of all students in a batch that recently passed out from the faculty was used as the sample and there were 109 students. Data including gender, stream of study, subject of course, type of course (theoretical/practical), volume of course in terms of numbers of credits, levels of courses were gathered as the factors and grades of courses was taken as the measure that represents academic performances of students. Grades were transformed to grade point values and then it was used as the main response. Analysis was carried out with both parametric and nonparametric statistical approaches.

Results: It could be revealed that academic performances of undergraduates depend on course related factors tested. Performances tend to decrease with the increase in number of credits of the course meanwhile higher performances could be observed in practical courses compared with theory based courses. Irrespective of other factors, performances for courses in the third year of study were higher than that of courses in other years of studies.

Conclusion: Academic performances of undergraduates are dependent on these factors related to courses. However, it needs further work to generalize the results.

Open Access Original Research Article

Bhutanese School Principals’ Discernments towards Instructional Leadership Practices

K. Dorjee Wangchuk, . Choden

Asian Journal of Education and Social Studies, Page 19-34
DOI: 10.9734/ajess/2021/v21i330509

The authors report a study in which they examined how the principals utilize to analyze the level and contrast of principals’ discernments towards instructional leadership practices based on individual and institutional factors along with identification of hindrances to leadership practice in Bhutan. The quantitative and qualitative approaches were deployed for this research. Three instructional leadership dimensions of, managing instructional programs, defining the school mission and promoting a positive school learning environment were used as measurement of criteria. The data were collected through Principals Instructional Management Rating Scale questionnaires and semi-structured interviews and analyzed using mean, standard deviation, t-test, and content analysis. The respondents consisted of 31 principals. These 31 principals are the representative of Instructional leadership from one of the districts in Bhutan.

The findings of this study revealed principals’ high-level practices of instructional leadership and consistency among the personal and institutional factors. The result showed that all the 10 instructional leadership functions (Principals Instructional Management Rating Scale) almost at high level and overall mean generated was also high (3:58). Distinguished obstacles to instructional leadership were various roles, time limitations, work over-burden, lacking guidelines resources, shortages of teacher, restricted bolster for professional advancement, jumble between expectations and priorities. Within the light of the above findings, researcher would like to conclude that building learning culture not only depends on individual academic qualification but also the working environment and attitude of the academic committee towards student centered learning beneath the supervision of effective instructional leadership.

Open Access Original Research Article

Parent Involvement in School Based Activities under Mongar and Yadi Cluster Primary Schools of Bhutan

Som Bdr. Mongar

Asian Journal of Education and Social Studies, Page 41-53
DOI: 10.9734/ajess/2021/v21i330511

This research aimed to examine how primary schools involve parents in school based activities in urban, semi urban and rural primary schools under the Yadi and Mongar Cluster of Mongar District. It also aimed to find some of the challenges faced by the primary schools on parent involvement [PI] in school based activities. Three principals and twenty teachers of three different settings were selected based on purposive sampling in this qualitative case study employing semi-structured interview, observation and document analysis tools. The findings of this study revealed that the primary schools under study involved more parents in non-academic school based activities than in academic school based activities due to lack of policy on PI in school, level of parents’ education, time constraint, work load, and attitudes of parents, principals and teachers. This study could benefit the stakeholders to enhance PI in meaningful ways and contribute to the success of children and school development.